{"id":1736,"date":"2023-02-10T11:44:35","date_gmt":"2023-02-10T10:44:35","guid":{"rendered":"https:\/\/www.transactionsetcie.com\/?p=1736"},"modified":"2023-02-10T15:59:16","modified_gmt":"2023-02-10T14:59:16","slug":"transactions-cie-conseille-captain-wallet-dans-sa-cession-au-groupe-sendinblue","status":"publish","type":"post","link":"https:\/\/www.transactionsetcie.com\/en\/publications\/transactions-cie-conseille-captain-wallet-dans-sa-cession-au-groupe-sendinblue\/","title":{"rendered":"Transactions &#038; Cie conseille Captain Wallet dans sa cession au groupe Sendinblue."},"content":{"rendered":"<p>&nbsp;<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1738\" src=\"https:\/\/www.transactionsetcie.com\/wp-content\/uploads\/2023\/02\/captain-wallet-sendinblue.png\" alt=\"\" width=\"2673\" height=\"782\" \/>\n<p>Captain Wallet, start-up pionni\u00e8re et leader du marketing sur wallet mobile, annonce sa cession au groupe Sendinblue, leader du marketing digital.<\/p>\n<p>Cr\u00e9\u00e9e en 2013 par Alexandre Plichon, Axel Detours et Bertrand Leroy, Captain Wallet propose aux marques de d\u00e9mat\u00e9rialiser leurs supports marketing pour les transformer en canaux de communication dynamiques et mieux capter l\u2019attention de leurs audiences. La solution utilise pour cela les applications natives Apple Wallet et Google Wallet dans lesquelles il est possible de d\u00e9mat\u00e9rialiser les cartes de fid\u00e9lit\u00e9, offres, cartes de membre, cartes relationnelles ou encore cartes cadeaux en quelques clics. Ajout\u00e9e au wallet, la marque peut mettre \u00e0 jour le contenu de la carte et envoyer des notifications push via la plateforme de Captain Wallet.<\/p>\n<p>Cette op\u00e9ration permet aux deux entit\u00e9s d\u2019associer leurs forces pour proposer une offre compl\u00e8te aux marques en centralisant leur strat\u00e9gie marketing au sein d\u2019une plateforme unique (incluant la gestion de leurs campagnes marketing et de leurs programmes de fid\u00e9lit\u00e9). L\u2019acquisition de Captain Wallet vient accro\u00eetre la pr\u00e9sence de Sendinblue aupr\u00e8s des grands comptes et des retailers, alors que Captain Wallet tire b\u00e9n\u00e9fice de la couverture internationale de Sendinblue pour acc\u00e9l\u00e9rer son expansion g\u00e9ographique notamment aux Etats-Unis et en Allemagne.<\/p>\n<p>Axel Detours, Co-fondateur de Captain Wallet se r\u00e9jouit de ce rapprochement strat\u00e9gique : \u00ab Pour Captain Wallet, c\u2019est une belle reconnaissance qui prouve \u00e0 quel point le mobile wallet est devenu un \u00e9l\u00e9ment incontournable de la strat\u00e9gie CRM et marketing des entreprises. Pour beaucoup de grandes marques, le wallet est devenu un canal de communication au m\u00eame titre que l\u2019email ou le SMS. Ce rapprochement avec Sendinblue va permettre \u00e0 Captain Wallet de se d\u00e9velopper rapidement sur de nouveaux march\u00e9s, particuli\u00e8rement \u00e0 l\u2019international. Nous avons en commun la m\u00eame volont\u00e9 d\u2019aider les marques \u00e0 stimuler l\u2019engagement de leurs clients. Nous le faisions simplement sur des canaux de communication diff\u00e9rents et nous sommes ravis de pouvoir enfin le faire ensemble. \u00bb<\/p>\n<p>Mickael Arias, Chief Revenue Officer et Responsable de l\u2019offre Enterprise chez Sendinblue confirme : \u00ab Avec l\u2019acquisition de Captain Wallet, nous compl\u00e9tons notre offre avec un nouveau canal marketing sur le mobile qui permettra \u00e0 tous nos utilisateurs de mieux engager leur base clients. Nous sommes \u00e9galement convaincus de l\u2019opportunit\u00e9 de cr\u00e9er une offre cl\u00e9 en main \u00e0 destination des enseignes et des marques du retail pour g\u00e9rer l\u2019ensemble de leur activation et de fid\u00e9lisation client au sein d\u2019une m\u00eame plateforme \u00bb.<\/p>\n<p>Transactions &amp; Cie \u00e9tait conseil exclusif de Captain Wallet, une op\u00e9ration men\u00e9e par Fr\u00e9d\u00e9ric Bos, Managing Partner de Transactions &amp; Cie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Captain Wallet, start-up pionni\u00e8re et leader du marketing sur wallet mobile, annonce sa cession au groupe Sendinblue, leader du marketing digital. Cr\u00e9\u00e9e en 2013\u2026<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1736","post","type-post","status-publish","format-standard","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transactions &amp; Cie conseille Captain Wallet dans sa cession au groupe Sendinblue. &#8212; Transactions &amp; Compagnie<\/title>\n<meta name=\"description\" content=\"&nbsp; Captain Wallet, start-up pionni\u00e8re et leader du marketing sur wallet mobile, annonce sa cession au groupe Sendinblue, leader du marketing digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.transactionsetcie.com\/publications\/transactions-cie-conseille-captain-wallet-dans-sa-cession-au-groupe-sendinblue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transactions &amp; 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